Friday, February 27, 2009

Americans' Online Searches show economy is bad. Really?

Welcome to another edition of "Signs that the economy is bad," here at The Itinerant Librarian. I came across this press release from ComScore on "Americans' Online Search Behavior Points to Significant Increase in Personal Financial Turmoil." It seems that more Americans are running online searches with terms like "unemployment" and "coupons." I wonder why. Could it be that the economy really is bad, and people are trying to get information to help them out? On the one hand, this study seems a statement of the obvious. I kind of wonder how much they spent on the study. But on the other hand, I do find it interesting that they (the powers that be) can keep track of things like the search terms people are using. I do wonder a bit how they do it to break it down by demographics. Anyhow, you know things are bad when Internet searches are not so much for porn as they are for "unemployment benefits" and "coupons."

P.S. The ComScore site had a little "Blog This" feature, which I am using for this post. Not as rich as just firing up Blogger itself to do it, but it does give you enough to make a post on the fly. Not too shabby.

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