There were some lines from the article that caught my eye that I would like to jot down:
- The consultant describes his people: "Combine the DNA of a flash mob, a news addict and a conservative who feels betrayed by the spending excesses of George W. Bush, sprinkle in some anxiety and you've got my people."
- A very practical principle in politics: "donors don't contribute to lunatics." Some of those they contribute to may look like lunatics, but donors usually go with whoever looks like they have better odds of winning and then delivering what the donor wants. Those politicians may be devious, cheating liars, but they are not lunatics per se.
- How the consultant does it, and herein lies the danger: "In other words, I talk to the same part of your brain that causes road rage."
- Why you always need to be attentive, informed, and learn to read between the lines, so on: "It's what you won't see that's more important."
A hat tip to STFU, Conservatives blog.