- "Consumers polled say they plan to spend 7% less this year on back-to-college, or an average of $599 per family. That comes even as spending for grade-school students is expected to rise from about $563 in 2007 to $594." This is drawing from the NRF survey. It cannot be that bad if there is a little rise in the back-to-school spending. I know we just did most of our shopping for the little one, and we did spend a few bucks. But I think we did buy less this year. The better half does recall we bought less last year too. Coincidence? Who knows?
- Who will do well? Wal-Mart: "Still, retail consultant Craig Johnson predicts Wal-Mart will continue to outperform competitors for back to school and college because of low prices and improved apparel and electronics options." I hate to admit this, but guess where we did most of the back-to-school shopping. And we did go shop during the tax holiday for clothes. Hey, every little penny counts.
As if things already were not bad enough that college students have to furnish dorms on the cheap, now this.
Update note (8/19/2008): Here is the NRF press release to the survey that USA Today draws from. The press release includes links to the school and college expenses surveys. A hat tip to Docuticker.