Genre: nonfiction
Subgenre: liquor and spirits, brands, coffee table book, arts, trivia, Kentucky, bourbon
Format: hardcover coffee table book
Source: Berea branch of the Madison County Public Library
The book is presented as the life story of the bourbon brand from its humble beginnings to today. Along the way we also get the story of the Samuels family and a lot of trivia and interesting tidbits. The book also features great photographs.
The book starts with a short introduction by Bill Samuels, Jr., the company president. From there, the book has short, easy to read chapters that present the history and trivia. Yes, the family is related to Jesse and Frank James. No, their first attempts at advertising were not always successful. In fact, the book even has a chapter of "bad" ads. Throughout the book, Bill Samuels keeps a good sense of humor combining serious history with some amusing moments.
Fans of bourbon and especially Maker's Mark will very likely enjoy the book. However, you do not have to consume spirits to enjoy the book. If you enjoy books on brands and their history, this is a book for you. It is also a good piece of Kentuckiana.
4 out of 5 stars.
