"The Kraft product contains modified food starch, coconut and soybean oils, corn syrup and food coloring. It is less than 2 percent avocado, which in traditional recipes is the main ingredient of the Mexican dish."
I am sorry, but less than two percent avocado a guacamole does not make. Heck, it does not even make a simple avocado dip. Of course, we soon get the corporate reply,
"'We think customers understand that it isn't made from avocado,' Claire Regan, Kraft Foods' vice president of corporate affairs, told the Los Angeles Times. "All of the ingredients are listed on the label for consumers to reference.'"
Oh really? Well, on the one hand maybe that is a spot for reminding people to read those labels. On the other, it sounds like another shameful corporate excuse after getting busted for not having a true guacamole dip. I wonder what the average consumer thinks when they see something labeled as "guacamole dip"? Me, being the cynic I am, well, I don't want to know what is in it. I say stick with the homemade. It's not that hard to make. Find some recipes here and here.