The book features a foreword, written by Dale Katechis, owner and founder of Oskar Blues Brewery. Next, we get a short essay on the modern American beer can. Modern American in this context means the United States. We are also looking at microbrews and local state breweries. You are not going to see big megabrands like Budweiser or Miller in this book. After the foreword and opening essay, the book features a chapter with a brief history of American beer cans. Next, we get eleven chapters of beer cans and their art, organized by geographical regions. The book includes very nice photos of the cans; many of the cans are multiple views, say front and back views of cans or art layouts. Each can is highlighted with information boxes that include the following information:
- brand name
- company/brewery name
- the artist's name who designed the label
- the beer style (ale, pilsner, so on)
- a paragraph with history and trivia
Public libraries, especially ones in towns with one or more of the breweries featured in the book, may want to add this to their collections. If they also collect Americana, this would be a very good addition. I would also say that some academic libraries that collect American or have strong programs in art and advertising may consider adding this to their collections.
I am giving it 4 out of 5 stars.
Disclosure: The mandatory stuff I have to type to tell you that I read this as an e-book review copy via NetGalley in exchange for a fair review. You know, so The Man is satisfied everything is kosher.