Drinking Games Equals More Drinking. Ain't that right?

Because simply taking a survey is not enough, researchers at San Diego State sent grad assistants to parties to actually verify that yes, when there are drinking games at a party, people will drink more. While the article from Reuters, "Some College Parties Have More Intoxicated Students," claims that the researchers only observed and took breathalyzer tests, I cannot help but wonder if they still did a little more up-close research. Anyhow, here is the finding:

"College parties that boast drinking games or sexualized themes or costumes may encourage students to drink to a particularly excessive degree, a new study suggests."

One wonders how much was paid for this study.